What once seemed like it was years away appears to be drawing very close as PokerStars is poised to enter the United States again. The world’s largest online poker site has been out of America ever since Black Friday. However, according to New Jersey State Senator Raymond Lesniak, PokerStars should be in the US within the next few weeks.
Lesniak has been a catalyst behind New Jersey’s online gaming efforts all along, and he sees Stars as a major boon to the state’s operation. Furthermore, the senator envisions the Garden State as an international hub for internet gaming, with PokerStars playing a key role in all of this.
Assuming what he says is true, Stars could help out the ailing Atlantic City, which has already lost four casinos this year alone. Here’s a look at what Lesniak told PokerNews:
It’s going to be soon and it’s going to be huge. PokerStars is going to make a huge investment in Atlantic City, not just in Internet gaming but in their brand and in bringing attractions to Atlantic City.
Of course, one huge reason why Stars is suddenly being welcomed by the New Jersey government is because they were sold to Amaya Gaming for $4.9 billion. Amaya brings a clean reputation to the matter since they had nothing to do with PokerStars’ pre-Black Friday operations in America.
The Garden State could definitely use a shot in the arm since their iGaming operation has only netted a disappointing $83 million through August. If they are to turn up the pace and generate more money, their iGaming will need better products, advertising and promotions.
Lucky for them, PokerStars figures to bring all of this to New Jersey. Additionally, Stars should cause other iGaming operations to step up or risk becoming obsolete. But first thing’s first, the Division of Gaming still needs to announce PokerStars’ acceptance into New Jersey.